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“The EDI idea … is the single most INTERESTING and PRACTICAL 

thing I’ve seen for fostering long-termism on the part of both companies and investors.”

 —Robert Eccles, Professor, Harvard Business School & Founding Chairperson, the Sustainable Accounting Standards Board


Evergreen Direct Investing is an investment architecture that represents both a reengineering and bold repurposing of time-tested techniques. It enables large, perpetual investors with predictable liabilities to partner with enterprise leaders seeking to be free of the tyranny of shareholder value maximization. EDI allows both parties to get back to basics by negotiating a share of the enterprise’s cash flows.


Read John Fullerton’s two-part series on EDI:

Evergreen Direct Investing: ESG 2.0?

Evergreen Direct Investing: The CEO Perspective